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LIVEĀ masterclass Ā· NOVEMBER 3, 2026 Ā· 12pMā2PM EST
CONTENT
REIMAGINED
The Future Of Content for Founder-Led Brands
A plug-and-play mediaĀ infrastructure for theĀ how content is changing in 2027
šš¼ The market shift changing how people buildĀ influence online
šš¼Ā How to leverage your personal brandĀ to be your biggest asset
šš¼Ā What the new content model looks like in 2027
TRUSTED BY:
LEARN THE FUTURE OF CONTENT
This is for you if...
01 āĀ You know you need to build a personal brand but you're afraid to make it all about you.Ā
02 āĀ You feel overwhelmed by content & don't know where to start
03 ā You feel like you've "missed" your chance to be successful onlineĀ
04 āĀ YouĀ hate social media and the performance of it allĀ
EXCLUSIVE LIVE BONUS:
94 Content Shot List Ideas + 9 Plug-and-Play Video Scripts
Ā
Turn what's already happening in your business into content that builds your personal brand.
Get 94 ready-to-use shot ideas and 9 fill-in-the-blank video scripts designed to help you capture and share the moments that build your visibility, credibility, and influence.
*Only available to those who attend the Masterclass Live.*
YES, I WANT THIS
MEET YOUR HOSTS
LyrikĀ AnselmoĀ & Traci Szemkus
Co-Founders of WorkPlay Branding
Ā
Lyrik Anselmo and Traci Szemkus are the mother-daughter co-founders of WorkPlay Branding, a global content creation platform giving founders and brands access to their own media team without the traditional cost of building one in-house.
Together, they've helped entrepreneurs and brands like Amy Porterfield, Entreprenista, Ellen Yin, Jordan Gill, and Kate Northrup capture the content, ideas, events, and experiences that build trust, visibility, and authority. Their work has also been featured in Business Insider.
Through WorkPlay, they've made that level of content creation more accessible, flexible, and scalable for business owners around the world.
Now, they're pulling back the curtain on how content is changing, what it takes to build a visible brand today, and the new approach to content creation they've built for the next era of business.
